WeightNot Introduces the WeighDigital Scale

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Connected Body Composition Analysis Device Improves Tracking of Program Results

BETHESDA, MD (MarketersMEDIA) September 23, 2016

WeightNot, a company providing all natural, holistic weight loss plans that deliver rapid and sustainable results, has launched the new WeighDigital Body Composition Analysis Scale.

The WeighDigital scale is a new tool for WeightNot members that enables digital tracking of body composition metrics, with data integrating seamlessly into the WeightNot online dashboard. WeighDigital calculates body weight, body fat percentage, body water percentage, muscle percentage, body mass index, baseline calorie burning and bone mass through a process called bioelectrical impedance analysis (BIA), which uses a safe, low-level electrical signal that travels through the body. The device syncs via Bluetooth to the WeightNot smartphone app for iOS and Android, providing members with a convenient, instantaneous way to keep track of their progress throughout the WeightNot program and beyond.

“A primary objective of the WeightNot program is to improve overall body composition, not just reduce body weight. So, it is important for our members to be able to observe their progress across a wider range of measures that more fully reflect changes to lifestyle, diet and exercise,” notes WeightNot CEO Paul Amoruso. “WeighDigital accomplishes this, while also providing the convenience of wireless connectivity to make the tracking of data almost effortless.”

The new WeighDigital scale is featured on the WeightNot web site – www.WeightNot.com/weighdigital

About WeightNot: WeightNot is a holistic weight loss company based in Bethesda, MD, and was founded in 2010. Since its commencement, WeightNot has served thousands of members with a satisfaction rate of over 90%. WeightNot helps members make healthy lifestyle changes that lead to rapid and sustainable weight loss.

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