One word — Success.
WeightNot℠ provides solutions to the most common reasons people fail on diets, from cravings and hunger to nutritional and metabolic deficiencies. It's simple: If you follow the WeightNot℠ system correctly, you WILL lose weight.
Two Reasons.
First, excess weight is the single most urgent health risk.
Second, studies show that your ability to follow a calorie restricted program diminishes over time. The slower you lose weight, the more you delay improvements to your health and reduce the chance of reaching your goal weight. As an added bonus, a program that delivers rapid results will cost less, as any commercial weight loss program becomes more expensive the longer you stay on it.
Points systems are scientifically flawed.
They allow for too much variation, too many mistakes and too much cheating — like allocating your points to eating a pan of brownies. They fail to address the fact that calories are not created equal. You body needs proper nutrition for optimal weight loss — you CANNOT have your cake and eat it too.
For proper nutrition we recommend eating freshly prepared natural and organic foods when possible. Eating processed foods with chemicals and artificial sweeteners is not only unhealthy but it doesn't address the behavioral issues that caused weight gain or teach proper habits to keep the weight off.