The origin of WeightNot℠ is not glamorous, sexy or mysterious. No discoveries of ancient substances from far-off lands, no magic powders to sprinkle on unhealthy foods, and no celebrity “secrets” to weight loss. It is instead a story of tenacious focus on finding a scientifically sound and honest long-term solution to a surprisingly complex, pervasive and deadly-serious problem – namely, why so many people gain weight, and have so much trouble losing it and keeping it off.
Bringing Medical Perspective
WeightNot℠ was born of medical perspective (the Founder built the largest medical cosmetic enterprise in the Mid-Atlantic across a decade), and initial observations on the dieting efforts of tens of thousands of patients. These were women and men who had been down the road of the latest and most popular diets in an attempt to take a “smart” approach to weight loss – but whose efforts always ended with them right back where they started, or worse, with even greater weight gain. After seeing the energy and determination exhibited by these dieters, one thing was evident –people don’t fail diets, it’s the diets that fail them.
Why Diets Really Fail
Most diets are not about “success” in the sense that you might expect. They are in fact about the success of a business model, one designed to keep dieters in a state of perpetual dependence on diet products or systems – not to provide the life skills, education, metabolic therapies or even nutrition necessary for consistently effective weight loss or proper long-term, independent weight management. As industrial food manufacturers disguised as weight loss providers, large diet companies have little incentive to truly understand, let alone “solve” the problem of weight management. But diet programs should not be that way.
Finding A True Solution
So we set the objective of creating a program that would represent a real solution, and dove deep into research on metabolism and nutrition. Picture stacks of medical journals and white-boards covered with diagrams mapping the behavioral and physiological reasons for excess fat storage, fat loss resistance and diet failure. What we found is that there is no simple answer or approach to weight management that is without effort or commitment – but there is indeed a solution that offers long term success. And it is transformative.
The WeightNot Difference
Through continuous and rigorous testing across thousands of participants, we developed the principles and proprietary process of Nutrition Lipolysis — or the combined use of real food and nutritional therapies to reduce fat and restore healthy body composition. These principles underlie the WeightNot program, a comprehensive system of nutrition, education, support, activity and behavior modification.