From Our Founder:
As a former collegiate wrestler who spent most of my early years focusing on nutrition and fitness, I developed a deep and abiding conviction that, armed with the right information and personal motivation, anyone can control and change their health and body weight.
It was therefore to my great surprise that decades later, as the leader of a medical enterprise, I would witness firsthand a crush of people who were intent on undergoing various increasingly popular surgical weight reduction procedures. Having previously run a global research organization for many years, my curiosity and research instincts got the better of me. I soon found myself interviewing hundreds of weight loss surgery candidates to understand exactly what was driving them to take such a risky and costly course of action that had so many potential life-long complications, rather than losing weight on their own.
I heard a consistent story. These were women and men who had repeatedly and earnestly followed conventional, calorie-restriction focused diets, but were unsuccessful in either losing weight at all, or in maintaining the weight loss that they did achieve – commonly seeing their weight cycle higher and higher over time. They had given up on the idea that it was within their own power to lose weight and manage their health.
The statistics surrounding weight loss programs were indeed grim. With such high, seemingly unprecedented rates of failure, it was hard for me to believe that the weight loss industry – or any industry – could survive, let alone thrive. Even weight loss surgery, which offers a greater likelihood of short-term success, had an abysmal record when it came to long term weight maintenance.
These outcomes ran completely counter to my beliefs about what should be possible for each of us to achieve in terms of health and weight. And it was this obvious and urgent need for a radically better approach to weight loss that inspired me to found WeightNot.
It also gave us our initial objective — to create a safe, natural, non-prescription, non-surgical, therapeutic weight loss intervention that was as reliable as weight loss surgery in achieving predictable, meaningful and rapid weight loss results, but that also set a firm foundation for long-term weight maintenance and lifestyle change.
In our first years of research and development, one truth became evident. Most weight loss approaches are simply too narrow and short-term. The majority focus exclusively on calorie restriction, perhaps depending on packaged meals or meal replacements that are unhealthy, incomplete and unsustainable when compared to real foods. Others rely on a particular nutrient, type of exercise, the surgical restriction of your ability to eat, placebo injections or even just the use of tracking tools or technology. But none are a comprehensive solution to the chronic, underlying predisposition that drives individuals to easily gain or repeatedly regain weight across their lifetime.
Over time, I have become more and more certain that success lies in a holistic, integrated approach to weight management, and this idea animates our tenacious efforts to provide our members with the complete range of life skills, education, coaching, metabolic therapies and nutrition necessary for consistently effective weight loss and for sustainable independent weight management.
I thank you for taking time to visit our web site, and invite you to learn more about WeightNot to see whether our program might be right for you.
Founder & CEO