The origin of WeightNot℠ is not glamorous, sexy or mysterious. No discoveries of ancient substances from far-off lands, no magic powders to sprinkle on unhealthy foods, and no celebrity "secrets" to weight loss. It is instead a story of tenacious focus on finding a scientifically sound and honest long-term solution to a surprisingly complex, pervasive and deadly-serious problem – namely, why so many people gain weight, and have so much trouble losing it and keeping it off.
WeightNot℠ was born of medical perspective (the founders had built the largest cosmetic medical enterprise in the Mid-Atlantic across a decade), and initial observations on the dieting efforts of tens of thousands of patients. These were women and men who had been down the road of the latest and largest diets in an attempt to take a "smart" approach to weight loss - but whose efforts always ended with them right back where they started, or worse, with even greater weight gain. After seeing the energy and determination exhibited by these dieters, one thing was evident – people don't fail diets, it's the diets that fail them.
Most diets are not about "success" in the sense that you might expect. They are in fact about the success of a business model, one designed to keep dieters in a state of perpetual dependence on diet products or systems – not to provide the life skills, education, metabolic therapies or even nutrition necessary for consistently effective weight loss or proper long-term, independent weight management. As industrial food manufacturers disguised as weight loss providers, large diet companies have little incentive to truly understand, let alone "solve" the problem of weight management. But diet programs should not be that way.
So we set the objective of creating a program that would represent a real solution, and dove deep into research on metabolism and nutrition. Picture stacks of medical journals and white-boards covered with diagrams mapping the behavioral and physiological reasons for excess fat storage, fat loss resistance and diet failure. What we found is that there is no simple answer or approach to weight management that is without effort or commitment – but there is indeed a solution that offers long term success. And it is transformative.
Through continuous and rigorous testing across thousands of patients, we developed the principles and proprietary process of Nutrition Lipolysis℠ - or the combined use of nutrition and pharmaceutical grade therapies to reduce fat and restore body composition. These principles underlie the WeightNot℠ program, a patent-pending, comprehensive system of nutritional therapies, education and behavior modification.
Yes, now we're a weight loss company too – but one that shares your objectives. Our mission is not only to help you lose unwanted pounds, but also to help you learn to independently manage your weight in a healthy way for the long term, so that choosing our products and services is always at your option, based on your own lifestyle and personal goals.
We invite you to Show What You're Made Of